Founder Lori R. Taylor started TruDog® by TruPet® after living every pet parent’s worst nightmare. Her precious fur baby, Truman, was diagnosed with a terminal illness at a young age.
Helplessly watching her once vibrant pup grow sicker by the day was pure torture.
After Truman passed away, the guilt set in. Did she do something wrong? Could she have done something differently that would have saved his life? She had to know what went wrong. She NEEDED to know. And so, a journey that would change countless lives around the world began.
You see, what Lori discovered was that the food she was putting in Truman’s bowl looked healthy, and the packaging had nice pictures of meats and vegetables… but it wasn’t the diet Mother Nature intended for dogs to eat. It was all highly processed, cooked at high temperatures, and made from scraps deemed not fit for consumption by people.
Lori was determined to do better for her future dogs from that day on, but was frustrated by the lack of healthy options available on the market. That’s why she created TruDog, named in honor of Truman.
TruDog by TruPet products offer nourishing freeze-dried raw dog food, dog food toppers, supplements, and a wide variety of limited ingredient—oftentimes only one ingredient—treats.
Most importantly, these are products you can trust—and your pup will thank you for!