There’s no way around it: It’s not cheap. But once you see the difference it makes to your dog’s health and happiness, we’re confident you’ll never turn back. For a 10 – 20 lb dog, you can expect to spend around $50 a month on ‘premium’ kibble. TruDog™ will be around $125 a month. But you’ll also have a healthier pet, lower vet bills, less shredding, and less poop to pick up.