Do you really know what you’re feeding your dogs? If you regularly purchase big name dog foods, chances are good that you don’t. Major dog food makers Blue Buffalo and Purina are battling it out in the court system after Purina filed a suit claiming Blue Buffalo foods contained grains and high levels of chicken by products when their packaging stated otherwise. Blue Buffalo is counter-suing stating false claims are damaging their reputation with the public, and dredging up Purina’s Beneful dog food which is in its own court battle over claims it kills dogs.
A recent press release states Blue Buffalo did admit a “substantial” and “material” portion of Blue Buffalo pet food sold to consumers contained poultry by-product meal, despite pervasive advertising claims to the contrary.
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VPO Press Release – Purina: A Year to the Day after Being Sued, Blue Buffalo Finally Admits By-Product Meal in a ST. LOUIS, May 7, 2015 /PRNewswire/ — Purina issued the following response to Blue Buffalo’s admission in court yesterday that a “substantial” and “material” portion of Blue Buffalo pet food sold to consumers contained poultry by-product meal, despite pervasive advertising claims to the contrary. Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.
“Despite this admission, Blue Buffalo still has not informed consumers of the presence of poultry by-product meal in Blue Buffalo pet food, refuses to accept responsibility for the product it sold, and is instead blaming its suppliers,” said Keith Schopp, a spokesperson for Nestlé Purina Petcare.
On May 6, 2014, Purina filed a lawsuit against Blue Buffalo for false advertising after testing revealed the presence of poultry by-product meal in some of Blue Buffalo’s top selling pet foods. Blue Buffalo’s CEO responded by immediately claiming the testing was “Voodoo Science” and assuring their customers that “Blue Buffalo does not use chicken by-product meal or poultry by-product meal in any of our products.”
According to Schopp, “Only when faced with undeniable evidence from the lawsuit has Blue Buffalo admitted the truth to the court: a ‘substantial’ and ‘material’ portion of Blue Buffalo pet food sold over the past several years contained poultry by-product meal. It is unclear to us if or when this practice stopped, or whether any Blue Buffalo pet food containing by-product meal is still on store shelves.”
“Through a $50 million annual advertising campaign that flooded airwaves and pet food aisles alike, Blue Buffalo told consumers over and over, emphatically and without qualification, that its products never contain poultry by-product meal,” said Schopp.
Blue Buffalo also attacked “big name pet food companies,” insinuating that they were somehow misleading consumers. Consumers paid a hefty premium for Blue Buffalo products based on these claims.
Schopp added: “Blue Buffalo now claims it had no way of knowing the bags contained by-product meal. A manufacturer is responsible for knowing what’s in its product, and a simple audit of its supply chain would have revealed what we discovered after reviewing the documentation.
“Blue Buffalo owes consumers an apology for all the false statements, false labels, and false advertising. More than this, it is time for Blue Buffalo to be transparent with the public and prove to their ‘pet parents’ that no mislabeled product remains on shelves.”
For more information on Purina’s false advertising lawsuit against Blue Buffalo, visit petfoodhonesty.com.
I’ll be cooking for my pets and or feeding them a high quality raw diet like TruDog’s Feed Me to avoid any potential problems with my fur babies. My pets mean too much to me to chance making them sick with contaminated or crappy kibble.
What do you think? Are big name dog food companies lying and cheating to sell a sub-par product to the public at a premium price? Have you or your dog been affected by Blue Buffalo or Purina pet foods? Share your stories and concerns in the comments.